Quotes and Comments

Once the Paper Chase project was launched, the student team received a huge amount of positive feedback from the faculty, staff and students. Some faculty used the Paper Chase campaign as an example of branding and marketing to study in their classes. We were pleased with the results of the project, and felt that our message of awareness of paper mis-use and waste had been heard.

Below please find a few comments made about the project by the students themselves, and some quotes we received from the faculty.

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"...it was said that it was the most well-thought out stragetic plan. We worked together as one team. Turning wasted paper into a something great; something creative."
--Tyiesha Warren,
Paper Chase Student Team Member
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"Dear Participants, 
Thank you for allowing Paper Chase to expose the misuse of paper while creating alternatives for recycling. Our message is being echoed by teachers who have spoken highly of our display and have used it as a class critique, which has further demonstrated our success of working together. Your willingness to engage yourselves in our efforts has proved successful by reaching a wider demographic of students not otherwise associated with Graphic Design. Therefore we thank you for allowing us to communicate our message."
Kind Regards,
---Gabriel Vargas
Paper Chase Student Team Member
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"Dear Paper Chase 2006 team
I wanted to congratulate all of you on the success of Paper Chase 2006 in making people stop and think about their paper consumption here at school. The buzz around the school – from faculty, staff and students alike – was very positive. The installation pieces were evocative, and I know that on a personal level, people have taken the message to heart. In the registrar’s office, for example, the bulletin board was created using recycled paper. And in my own office, I now have a stack of scrap paper from a xerox-job-gone-bad that I will use to print out my own documents from now on. I believe that’s just the tip of the iceberg in terms of the impact of your campaign on the school.
Congrats on a campaign well-conceived and well-executed.
All the best,"
Carolyn Ou
--6/19/2006
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"I just wanted to commend you for this great project!  What a testament to you in the classroom – teachers like you really do make a difference." 
Wilma Kozar
Program Director, Merchandising Management
International Academy of Design and Technology